Digital Marketing Course

Advance Your Skills with Industry-Leading Techniques in Digital Marketing

Don’t get left behind with outdated tactics.  Learn the cutting-edge strategies behind  #hashtags, native advertising, SEO, PPC, CPC, BYOB, and more. Transform your marketing results! 

Duration: 4 Months

ccie enterprise infrastructure v1.1 - schedule

Batch Date: 24th June 2024

ccie enterprise infrastructure v1.1 - schedule

Timing: 10:00AM

Course Details

Why Choose Our Digital Marketing Program

Industry-Relevant Curriculum

Our courses are designed by digital marketing experts and are regularly updated to reflect the latest trends and tools in the industry, ensuring you learn skills that are currently in demand.

Practical Experience with Real-World Projects

Gain hands-on experience by working on live projects that simulate real-world challenges, helping you build a strong portfolio and practical skills.

Expert Instructors and Mentorship

Learn from seasoned professionals who bring a wealth of practical knowledge and insights from their careers in digital marketing, offering personalized guidance and support.

Certification and Career Advancement

Upon completion of the course, receive a recognized certification that enhances your professional profile and opens doors to numerous career opportunities in digital marketing.

Meet The Digital Marketing Mentors

Mr. Vishnu Bharath

Mr. Vishnu Bharath brings over 8+ years of industry experience to his role as a Digital Marketing Manager and Instructor at Nitiz Sharma Global Tech Pvt. Ltd. With expertise in a broad range of digital marketing disciplines, like Google Ads, SEO, Content Creation, Web Analytics, Keyword Research, Google Tag Manager, Email Marketing & Social Media Marketing.

Skills & Tools You Will learn

SEO Optimization

SMM

SEM

Email Automation

AI Marketing Tools

Content Marketing

WordPress

Google Analytics 4

PPC

Digital Marketing Syllabus

140 Video Tutorials

6 Assignments

20 AI Tools

2 Project

  • Module 1: Easy Web Construction using CMS
    • 1.1 Domain Selection and Registration
    • 1.2 Hosting Plan Comparison and Purchase
    • 1.3 WordPress Installation and Initial Setup
    • 1.4 Theme Selection and Customization
    • 1.5 Building Core Website Pages
    • 1.6 Installing and Configuring Yoast SEO
    • 1.7 Website Maintenance and Backup Strategies
    • 1.8 Integrating Domain with Hosting
    • 1.9 Pre-launch Checklist and Troubleshooting
    • 1.10 Essential WordPress Plugins Overview
  • Module 2: How to Optimize for Search Engines (SEO)
    • 2.1 Understanding Search Engines
    • 2.2 Google Algorithm Updates
    • 2.3 Keyword Research Fundamentals
    • 2.4 On-Page SEO Best Practices
    • 2.5 Backlink Building Techniques and Off-Page SEO
    • 2.6 Content Optimization for Both User and Search Engines
    • 2.7 Know about your competitors and Competitor Analysis
    • 2.8 Practice on Advanced SEO Tools and Software
  • Module 3: Boost Your Local Visibility with SEO
    • 3.1 Local Search Algorithms
    • 3.2 Google My Business Optimization
    • 3.3 Optimizing Local Listings
    • 3.4 Keyword Research for Local SEO
    • 3.5 Local Backlink Building
    • 3.6 Leveraging Local Reviews
    • 3.7 Content Strategies for Local SEO
    • 3.8 Mobile Optimization for Local Search
    • 3.9 Local Schema Markup
    • 3.10 Social Media for Local SEO
  • Module 4: Technical SEO Wellness
    • 4.1 Introduction to Google Search Console
    • 4.2 Setting Up Google Search Console
    • 4.3 Understanding the Dashboard and Interface
    • 4.4 Utilizing the Performance Report
    • 4.5 Managing Sitemaps
    • 4.6 Handling Index Coverage Issues
    • 4.7 Enhancing Site Visibility with Structured Data
    • 4.8 Using URL Inspection Tool
    • 4.9 Monitoring Mobile Usability
    • 4.10 Addressing Security Issues and Penalties
    • 4.11 Integrating with Other Google Tools
    • 4.12 Tips for Ongoing Monitoring and Optimization
  • Module 5: Paid Search Dominance with Google Ads & PPC
    • 5.1 Introduction to Google Ads
    • 5.2 Setting Up a Google Ads Campaign
    • 5.3 Keyword Research for PPC
    • 5.4 Crafting Compelling Ad Copy
    • 5.5 Utilizing Ad Extensions
    • 5.6 Targeting and Audience Selection
    • 5.7 Budgeting and Bidding Strategies
    • 5.8 A/B Testing for Ads
    • 5.9 Optimizing Landing Pages for PPC
    • 5.10 Analyzing Campaign Performance
    • 5.11 Scaling and Managing Multiple Campaigns
    • 5.12 Latest Trends in PPC for 2024
  • Module 6: Meta Business Marketing
    • Module 6.1: Facebook Marketing
      • 6.1.1 Overview of Facebook Marketing
      • 6.1.2 Creating and Optimizing Facebook Business Pages
      • 6.1.3 Content Strategy for Facebook
      • 6.1.4 Engagement Techniques for Building Community
      • 6.1.5 Facebook Advertising Essentials
      • 6.1.6 Targeting Options in Facebook Ads
      • 6.1.7 Designing Effective Facebook Ad Campaigns
      • 6.1.8 Utilizing Facebook Insights for Data Analysis
      • 6.1.9 Video Marketing on Facebook
      • 6.1.10 Managing Customer Relations on Facebook
      • 6.1.11 Integrating Facebook with Other Marketing Efforts
      • 6.1.12 Upcoming Features and Trends in Facebook Marketing for 2024
    • Module 6.2: Instagram Marketing
      • 6.2.1 Introduction to Instagram for Business
      • 6.2.2 Crafting an Instagram Business Profile
      • 6.2.3 Content Creation Strategies for Instagram
      • 6.2.4 Effective Use of Instagram Stories and Reels
      • 6.2.5 Harnessing the Power of Instagram Live
      • 6.2.6 Engagement Tactics for Growing Followers
      • 6.2.7 Instagram Advertising: Formats and Best Practices
      • 6.2.8 Targeting and Retargeting Techniques on Instagram
      • 6.2.9 Analyzing Instagram Insights for Campaign Improvement
      • 6.2.10 Influencer Partnerships on Instagram
      • 6.2.11 Instagram Shopping and E-commerce Integration
      • 6.2.12 Upcoming Instagram Features and Trends for 2024
  • Module 7: Professional Platform Marketing
    • Module 7.1: LinkedIn Marketing
      • 7.1.1 Overview of LinkedIn for Business
      • 7.1.2 Creating and Optimizing LinkedIn Profiles
      • 7.1.3 Building and Engaging a LinkedIn Network
      • 7.1.4 Content Strategy for LinkedIn
      • 7.1.5 Leveraging LinkedIn Groups for Networking and Engagement
      • 7.1.6 LinkedIn Advertising: Formats and Strategies
      • 7.1.7 Advanced Targeting Techniques on LinkedIn
      • 7.1.8 Using LinkedIn Analytics for Optimization and Insights
      • 7.1.9 Best Practices for LinkedIn Content and Posting Schedules
      • 7.1.10 Developing Thought Leadership on LinkedIn
      • 7.1.11 Integrating LinkedIn with Other Marketing Channels
      • 7.1.12 Future Trends in LinkedIn Marketing for 2024
    • Module 7.2: Twitter Marketing
      • 7.2.1 Overview and Strategy Development for Twitter
      • 7.2.2 Creating and Optimizing Twitter Profiles
      • 7.2.3 Engaging Content and Tweet Scheduling
      • 7.2.4 Targeting and Running Twitter Ad Campaigns
      • 7.2.5 Analyzing and Leveraging Twitter Analytics
    • Module 7.3: Quora Marketing
      • 7.3.1 Introduction to Quora for Business
      • 7.3.2 Creating and Optimizing Quora Profiles
      • 7.3.3 Strategies for Effective Question Answering
      • 7.3.4 Leveraging Quora Ads for Targeted Reach
      • 7.3.5 Measuring Impact with Quora Analytics
  • Module 8: Visual Platform Marketing
    • Module 8.1: YouTube Marketing
      • 8.1.1 Introduction to YouTube for Business
      • 8.1.2 Creating a YouTube Channel for Maximum Impact
      • 8.1.3 Understanding YouTube Algorithms
      • 8.1.4 Content Planning and Production for YouTube
      • 8.1.5 Video SEO: Optimizing for Visibility
      • 8.1.6 Engaging with Your YouTube Audience
      • 8.1.7 YouTube Analytics: Tracking and Measuring Success
      • 8.1.8 Monetization Strategies on YouTube
      • 8.1.9 YouTube Ads: Types and Campaign Setup
      • 8.1.10 Influencer Collaborations on YouTube
      • 8.1.11 Managing and Protecting Your YouTube Content
      • 8.1.12 Staying Ahead: YouTube Marketing Trends for 2024
    • Module 8.2: Pinterest Marketing
      • 8.2.1 Introduction to Pinterest for Business
      • 8.2.2 Setting Up and Optimizing Pinterest Profiles
      • 8.2.3 Creating and Organizing Effective Boards
      • 8.2.4 Pin Design and Visual Content Strategies
      • 8.2.5 Utilizing Rich Pins for Enhanced Engagement
      • 8.2.6 Pinterest SEO Tactics
      • 8.2.7 Analyzing Pinterest Analytics
      • 8.2.8 Advertising on Pinterest: Setup and Best Practices
  • Module 9: Data-Driven Optimization with Google Analytics
    • 9.1 Introduction to Google Analytics
    • 9.2 Setting Up Google Analytics
    • 9.3 Navigating the Google Analytics Interface
    • 9.4 Understanding Traffic Sources
    • 9.5 Analyzing User Behavior on Your Site
    • 9.6 Conversion Tracking and Goal Setup
    • 9.7 Utilizing Reports for Strategic Insights
    • 9.8 Segmenting Data for Targeted Analysis
    • 9.9 Integrating Google Analytics with Other Tools
    • 9.10 Real-Time Data and Reporting Features
    • 9.11 Advanced Tracking Techniques
    • 9.12 Preparing for Future Changes in Web Analytics
  • Module 10: Google Tag Manager
    • 10.1 Introduction to Google Tag Manager
    • 10.2 Setting Up Google Tag Manager
    • 10.3 Basics of Tags, Triggers, and Variables
    • 10.4 Implementing Analytics and Conversion Tracking
    • 10.5 Managing Multiple Tags for Marketing and Analytics
    • 10.6 Utilizing Data Layer to Enhance Tag Management
    • 10.7 Advanced Tag Configuration for Sophisticated Tracking
    • 10.8 Ensuring Tag Accuracy with Preview and Debug Mode
    • 10.9 Compliance and Privacy Considerations in Tag Management
    • 10.10 Integration of Third-Party Tools
    • 10.11 Optimizing Site Performance with Tag Manager
    • 10.12 Future Trends in Tag Management for 2024
  • Module 11: Relationship-Driven Results with Email Marketing
    • 11.1 Fundamentals of Email Marketing
    • 11.2 Crafting Effective Email Campaigns
    • 11.3 Designing Engaging Email Content
    • 11.4 Segmentation and Personalization Strategies
    • 11.5 A/B Testing in Email Campaigns
    • 11.6 Email Automation Techniques
    • 11.7 Analyzing and Optimizing Email Performance
    • 11.8 Managing Email Lists and Subscriber Data
    • 11.9 Legal Compliance and GDPR in Email Marketing
    • 11.10 Integrating Email with Other Marketing Channels
    • 11.11 Tools and Technologies for Email Marketing
    • 11.12 Emerging Trends in Email Marketing for 2024
  • Module 12: Words that Work and Content Marketing
    • 12.1 Introduction to Content Marketing
    • 12.2 Developing a Content Marketing Strategy
    • 12.3 Content Creation: Best Practices and Techniques
    • 12.4 Content Formats and Their Applications
    • 12.5 Storytelling in Content Marketing
    • 12.6 SEO for Content Marketers
    • 12.7 Distribution Channels for Content
    • 12.8 Content Scheduling and Editorial Calendars
    • 12.9 Measuring and Analyzing Content Performance
    • 12.10 User-Generated Content and Community Building
    • 12.11 Repurposing Content Across Platforms
    • 12.12 Future Trends in Content Marketing for 2024
  • Module 13: Lead Generation for Business
    • 13.1 Fundamentals of Lead Generation
    • 13.2 Identifying Target Audiences for Lead Generation
    • 13.3 Lead Capture Techniques: Forms, Pop-Ups, and Landing Pages
    • 13.4 Content Marketing for Lead Generation
    • 13.5 Social Media Strategies for Capturing Leads
    • 13.6 Email Marketing for Lead Nurturing
    • 13.7 Paid Advertising Campaigns for Lead Acquisition
    • 13.8 SEO Strategies for Lead Generation
    • 13.9 Using Webinars and Live Events for Leads
    • 13.10 CRM Integration and Lead Management
    • 13.11 Analyzing and Optimizing Lead Generation Efforts
    • 13.12 Emerging Technologies and Trends in Lead Generation for 2024
  • Module 14: Affiliate Marketing
    • 14.1 Introduction to Affiliate Marketing
    • 14.2 Setting Up an Affiliate Marketing Program
    • 14.3 Choosing the Right Affiliate Networks
    • 14.4 Strategies for Recruiting Affiliates
    • 14.5 Commission Structures and Payout Models
    • 14.6 Creating Effective Affiliate Promotions
    • 14.7 Legal Considerations in Affiliate Marketing
    • 14.8 Tracking and Analyzing Affiliate Performance
    • 14.9 Using Social Media in Affiliate Marketing
    • 14.10 Optimizing Affiliate Landing Pages
    • 14.11 Engaging and Retaining Affiliates
    • 14.12 Future Trends in Affiliate Marketing for 2024
  • Module 15: Google AdSense
    • 15.1 Introduction to Google AdSense
    • 15.2 Setting Up a Google AdSense Account
    • 15.3 Understanding AdSense Policies and Compliance
    • 15.4 Types of Ads Available in AdSense
    • 15.5 Placement and Optimization of Ads
    • 15.6 Strategies for Increasing AdSense Revenue
    • 15.7 Analyzing Ad Performance with AdSense Reports
    • 15.8 Managing AdSense on Multiple Platforms
    • 15.9 Dealing with Common AdSense Issues
    • 15.10 AdSense and Mobile Optimization
    • 15.11 Case Studies of Successful AdSense Users
    • 15.12 Preparing for Changes in AdSense Policies and Technology for 2024
  • Module 16: Google Merchant Center
    • 16.1 Introduction to Google Merchant Center
    • 16.2 Setting Up Your Merchant Center Account
    • 16.3 Product Feed Creation and Management
    • 16.4 Optimizing Product Listings for Maximum Visibility
    • 16.5 Implementing Rich Product Content
    • 16.6 Managing Price and Inventory Updates
    • 16.7 Using Promotions and Merchant Promotions Feature
    • 16.8 Understanding Performance Metrics in Merchant Center
    • 16.9 Troubleshooting Common Issues in Google Merchant Center
    • 16.10 Integrating with Google Ads for Product Advertising
    • 16.11 Best Practices for Product Data Quality
    • 16.12 Staying Updated with Google Shopping Innovations for 2024

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    Course Key Highlights

    Digital Marketing Training Reviews

    Vishnu's digital marketing training is exceptional. With his expertise, I gained valuable skills, strategic thinking, and industry insights. Highly recommended for aspiring marketers!
    Sharmila Kodidela
    I recently completed a digital marketing course under Mr. Pothuraju Vishnu Bharath at Nitiz Sharma Global Tech Pvt. Ltd. The experience was transformative, blending theoretical knowledge with practical applications. Mr. Vishnu's expertise & engaging teaching style made complex topics like SEO, Google Ads, & social media strategies comprehensible and applicable in real-world scenarios. His hands-on approach and personal insights from years in the industry were invaluable.
    Vignesh kutty